BIO
Sonia Oster
⇢ 15+ years in tech: Meta/Facebook; Cisco/Meraki; IBM; Sony; CompuServe/AOL
⇢ Experienced people manager with 15+ YoE: CEO, CPO, President
⇢ Managed teams up to 35 employees; President of 4,000 people organization
⇢ Entrepreneur: founded and led startups in Silicon Valley, Israel, and LatAm
⇢ Led high-scale AI projects, defining new standards for 5+ years.
⇢ UX/UI expert: led design at Sony Europe; professor at top design schools
⇢ Keynote speaker at government, academic, and enterprise events
⇢ Published author; Professor
Experience
2016-2018
Chief Product Officer
RealConnex
Commercial Real Estate Marketplace & Network, startup
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Won “Best Product” award for Real Estate 2017.
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Managed 65% of the company: engineering, project and product management, QA, design.
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Increased traction by over 300%; gained over 1,000,000 monthly interactions.
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Defined roadmap after deep data-driven analysis and user tests.
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Worked with Sales and Marketing to support company revenue streams and partners’ needs.
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Identified new opportunities; created, designed, and implemented new products.
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Improved processes, documentation, specs and wireframes, QA practices, and UX tests.
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Presented new products and achievements to stakeholders, clients, and board members.
2015-2016
Sr. Director of Product
Venture Aviator
Consultancy for Startups
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Managed a distributed team of designers and developers to create mobile apps and websites for clients in e-commerce, social media, online dating, gaming, EdTech, AgTech, and more.
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Advised entrepreneurs: vision; product; business models; UX; and go-to-market strategies.
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Created mobile apps from conception to roll-out (wireframes; UX/UI design; development, QA testing; UX testing; A/B testing; release; maintenance and support).
2010-2015
CEO
Aprentica
Academic Network
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Managed a distributed team of designers and developers to create mobile apps and websites for clients in e-commerce, social media, online dating, gaming, EdTech, AgTech, and more.
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Advised entrepreneurs: vision; product; business models; UX; and go-to-market strategies.
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Created mobile apps from conception to roll-out (wireframes; UX/UI design; development, QA testing; UX testing; A/B testing; release; maintenance and support).
2023-present
Senior Management
Cisco | Meraki
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Leading largest team in the Cloud Org with 6 direct reports and 9 high-pri initiatives including design system, intelligence, information architecture, performance, mobile app, and stealth innovative projects.
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Defined performance standards and measurements for all platform’s pages, preventing revenue
loss of over $15M. -
Increased Mobile App MAU over 10% and an AppStore score of 4.8.
2018-2022
Product Management
Meta | Facebook
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Led Product Growth at Facebook Marketplace Jobs and Facebook Ads, leading projects with an increase of over 80% DAU in one of the Ads Platforms with highest impact on revenue.
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Created 0-1 innovative products that increased user engagement, achieving ambitious goals.
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Defined X-team strategy to help teams prioritize roadmaps and improve user experience.
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Spearheaded new product strategy and execution, impacting X-org products, pitching and
winning support from a diverse set of stakeholders.
Prior
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Sony
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AOL
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IBM
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Professor